CapitaLand Development (CLD) is pleased to announce the launch of the second edition of “Together We Step: Step For Kindness” campaign in Hanoi, with the support of CapitaLand Hope Foundation (CHF), the philanthropic arm of CapitaLand Group. In collaboration with Blue Dragon Children’s Foundation, a charity dedicated to supporting vulnerable children and youth in Vietnam, this campaign seeks to rally community support for this important cause. It also emphasises the critical need to improve literacy and reduce school dropout rates among vulnerable students in Vietnam.
The “Together We Step: Step For Kindness” campaign is part of CapitaLand’s long-standing commitment to sustainable development, community engagement, and making a positive impact in Vietnam, where it has been operating for 30 years since 1994. It is one of the activities under CapitaLand’s annual #GivingAsOne initiative supported by CHF, where CapitaLand staff, tenants, partners, and customers come together to augment their giving efforts. Building on the success of the first campaign in Binh Duong in March 2024, the second edition will run in Hanoi from 28 August 2024 to 19 October 2024. There will be two key activities: a social media initiative and an outdoor community event. CHF pledges to donate up to US$30,000 (over VND700 million) upon reaching the combined target of 200 million steps from the social media initiative and 20 million steps from the outdoor event.
“Connecting Route – 2 km” is a short but energetic journey, starting from the Whale Square, stretching through the routes next to Pearl Lake and Saltwater Lake. Surrounded by lush green landscapes and fresh air, this route offers participants a relaxing and refreshing experience amidst beautiful natural space. This is a great opportunity for you and your family to enjoy an exciting weekend morning. The distance also goes through Hai Au routes, where you can enjoy a panoramic view of the modern and airy urban area.
Regardless of age or fitness levels, you can join us in the journey. Particularly along the way, there will be some interesting stops, where you can take a break and recharge your energy. Get ready for this outdoor community event, where every step is a meaningful sharing.
“Sharing Route – 5 km” will enhance your experience that passes through the most beautiful landscapes of the urban area. Starting from the Whale Square, you will walk around the Pearl Lake with clear blue water, the cool Saltwater Lake and the large green park, which is considered the “green lung” of the urban area. In particular, the journey also takes you through VinUniversity, a Gothic architectural work with a harmony between modern and classic beauty. This route not only helps boost your health but also gives you the opportunity to step into the beauty of nature and surrounding architecture.
Along the way, you will encounter a few interesting stops and obstacles, making your journey more exhilarating and challenging. Join us for a journey to create better values for the community, as each step is the act of love and sharing.
06:00 – 07:25
07:25 – 07:30
07:30 – 07:45
07:45 – 07:55
07:55 – 08:05
08:05 – 09:30
09:30 – 09:45
09:45 – 09:55
09:55 – 10:00
Experience expo area and get race kits
Enjoy the dance performance
Learn about the event and the cause
Warm-up with some exercises
Gather at the start line
Join the 2km and 5km races
Meet our Key Opinion Leaders (KOLs)
Present donation to Blue Dragon Children’s Foundation
Celebrate with a photogroup & farewell
REMARKS
As a token of appreciation for joining the outdoor community event, participants will receive a set of items. This set is not only useful for the event but also a precious souvenir, commemorating your journey to “Together We Step: Step for Kindness”
Follow these simple steps to join
the online activities
and contribute to the charity fund!
Follow these simple steps to join the online activities and contribute to the charity fund!
Use any step counting application (e.g., Google Fit, Garmin, etc.) to track your steps
Run/ walk/ jog as much as you can and take a screenshot of the total number of steps you have taken
Share your screenshot on Facebook publicly with the hashtags: #Stepforkindness #abcsteps (abc is your total steps counted)
Our goal is to reach 200,000,000 steps online
in eight weeks and 20,000,000 steps at
the outdoor community event, which will result in
a donation of USD 30,000 to the charity fund.
Our goal is to reach 200,000,000 steps online in eight weeks
and 20,000,000 steps at the outdoor community event, which will result in a donation of USD 30,000 to the charity fund.
ORGANISER
MAIN SPONSOR
ASSOCIATE PARTNERS
